Social Media for Sustainability

How should your company be using social media to engage your customers, employees, activists, and other stakeholders online? What are the best tools, platforms? Should you be on Facebook, Twitter, Youtube, Justmeans? How do you develop the right incentives for building community and keeping your community engaged? What is the ROI of Social Media and what metrics should your company be using? Internally, how can collaborative technology change the way your employees, suppliers and vendors work with one another?

Beyond a "tech" conference, we will be exploring how technology, in particular social media, can help companies engage authentically with their customers, employees, investors, activists, NGOs, and other key stakeholders.

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